AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps on iOS in Oceania Q4 2021
A look at the performance of the top 5 beauty retail apps on iOS in Oceania during Q4 2021, highlighting trends in downloads, revenue, and active users.
Performance of Top 5 Beauty Retail Apps on iOS in Oceania Q4 2021
In the last quarter of 2021, the top beauty retail apps on iOS in Oceania showed varied performance across weekly downloads, revenue, and active users. Here’s a closer look at the trends for each app.
Sephora - Beauty Shopping
Throughout Q4 2021, weekly downloads for Sephora ranged from approximately 2.7K to 5.6K, showing a notable uptick towards the end of December. Active users fluctuated between 18.5K and 23K, peaking in the last week of December.
MECCA - Beauty Shopping
MECCA saw significant variation in weekly downloads, with a remarkable spike to nearly 11K in mid-November. Active users increased from around 8.1K at the start of the quarter to approximately 14.8K by the end of December.
Adore Beauty | Shop Beauty Now
Adore Beauty's weekly downloads showed a general downward trend, starting at 2.4K and stabilizing around 700-900 towards the end of the quarter.
FOREO For You
FOREO For You experienced a steady increase in weekly downloads, peaking at about 900 in late December. Active users also grew, reaching a high of approximately 1.1K in the final week of December.
Think Dirty – Shop Clean
Think Dirty – Shop Clean showed a spike in weekly downloads to nearly 1K in late November, but generally maintained lower figures around 100-300. Active users remained relatively stable, ranging from 6.2K to 7.7K throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and performance metrics, visit Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: January 2022